Lorrie Carter
Strategic Marketing Director, Therapy Brands
Lorrie joined Therapy Brands in 2022, bringing extensive experience successfully designing and implementing integrated sales and marketing plans and strategies across multiple industries.
Prior to Therapy Brands, Lorrie served as the Senior Manager of Digital Engagement for Ferguson Enterprises where she focused on driving stakeholder online adoption. Most notably, she and her team quickly responded to the increase in demand and desire for digital solutions created by the COVID-19 pandemic by developing digital communication and training resources that accelerated associate and customer online adoption.
In addition, Lorrie is also an Adjunct Business and Marketing Instructor and Evaluator and enjoys working with students to help them develop their personal business and marketing plans.
Lorrie has a BBA in Marketing from the College of William and Mary and an MBA from the Florida Institute of Technology. She currently resides in Virginia.